Wix Logo Maker was a brand new product, requiring UX text that covered the entire user journey. 

 

As the team’s sole UX Writer, I ensured I was present at brainstorms and syncs from the very beginning.

This allowed me to speak up on behalf of content and its importance within the product, while ensuring that design and text were aligned as much as possible at all stages.

 

Throughout this project I consulted with colleagues from all disciplines, such as marketing, development, and business analysis. This enabled me to write informed text that fitted users’ needs and mood every step of the way.

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As with all my Wix projects, I was responsible for passing this product on to the Localization team, ensuring they had all the relevant information they needed to write product text in a variety of languages. I also produced text for the mobile version of this product. 

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UX text shown below includes:

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• The Logo Maker wizard – a set of questions which lead to the creation of the user’s logo

• Palette names to inspire creativity (personal favourites: Unicorn Party and Ghost Pepper)

• Microcopy within the editor that guides users through the personalisation process