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UX & Product Writing
Brand: DeviantArt: The world's largest online art community
Project: Dropdown Menu Text
Task: Define the actions at the core of DeviantArt - the submission of artwork, literature, journals and more
Solution: A collaborative project with the team's illustrator, ensuring a perfect match between text and image. Short, snappy titles pair with simple sentences in DeviantArt's quirky tone and voice, encouraging users to submit a new creation or explore a new part of the site
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