UX & Product Writing

Brand: DeviantArt: The world's largest online art community

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Project:  Profile Empty States 

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Task: Introduce new and current users to the revamped DeviantArt profile pages

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Solution: A three-part structure neatly explains the idea behind each profile section. First, a relevant, action-based title sums up the main activity needed. Then, a secondary sentence defines how this profile section can benefit the user's art. A final CTA lets users harness that excitement - by jumping straight in! 

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